Services Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

Search engine optimization (SEO) is a popular topic these days, with a slew of companies promising results to help increase web site exposure and search engine hits.

Our advice is to exercise caution before engaging some of these “professionals”, many of whom are often regrettably little more than snake oil salesmen. Some of the “tools” or services which may effect your site rankings, but many are only superficial utilities designed to create income for the “service provider” while only nominally improving your site.

Search Engine Optimization

While there are a lot of complex factors that can affect how your web site ranks with search engines, there are some simple steps you can take that can cost little or nothing, but make quite a difference to how your site ranks.

The first thing is to have a site map. This is the primary document by which search engines index your site. This page is a simple HTML page that contains links to every page on your web site. This page, once submitted to search engines, will be regularly revisited for subsequent re-indexing of your site.

Another significant element is to have links from other web sites than yours.

A great way to achieve this is to work with your existing vendors and clients to request links to your site from theirs, in return for posting a reciprocal link on your site to theirs.

Simple links are enhanced when the link contains a brief description of products and services that correspond to the key words for which you wish your site to be optimized.

Another important factor is content. The more content your site has, the more there is to index. So add as many pages as you can to your web site with content relevant to your business. That includes everything from helpful hints, additional resources, in depth information about products and services, etc. Make sure each page you create is readily accessible from your navigation menu and that there is a link to it on your site map.

Contact us if you’d like help to improve your web site’s ranking and visibility
Free Resources:
Below are some free resources which you may find useful when working with your web site:
SEOmoz.org – an article on search engine ranking factors
Website Grader – a free tool that measures the marketing effectiveness of a website.
Search Engine Land – a site that discusses trends in search engine technology and more
Search Engine Watch – another resource for SEO
Search Engine Roundtable – another worthy SEO resource